The Amenities That Guests Search First: Long-Term Investments Worth Making

Pools, hot tubs, saunas, and more—what today’s guests expect.

If your Airbnb doesn’t have certain high-demand amenities, you may not even show up in filtered searches. These are the longer-term investments that not only attract more bookings, but can also future-proof your listing against market saturation.

Pool: The Summer Essential

For many guests, especially families and city dwellers, a pool isn’t just a perk—it’s a must-have. It also allows you to charge a significant premium during peak summer months.

• Pros: High search demand, excellent ROI in summer

• Cons: Seasonal use, ongoing maintenance, insurance

Hot Tub: The Year-Round Favorite

Whether it’s a winter escape or a romantic weekend, hot tubs appeal across seasons and guest types.

• Pros: Boosts appeal in all weather, searchable filter

• Cons: Water treatment required, higher energy bills, regular upkeep

Cold Plunge & Sauna: Wellness-Forward Luxury

As wellness travel trends continue, cold plunges and saunas are gaining traction among high-end guests. These amenities set your listing apart in a saturated market.

• Pros: Luxury appeal, aligns with trending wellness searches

• Cons: Higher install costs, may require permits or special maintenance

Pro Tip: Don’t just install the feature—style it. Make sure your sauna or plunge area is thoughtfully lit, landscaped, and photographed beautifully.

These upgrades require more investment upfront, but they pay off in long-term value, higher visibility in searches, and increased nightly rates. Think of them as part of your property's long game.

Book a free consultation